It also reminds me of a friend who’s fluent in French and English (or should that be “the varieties endorsed by the states of France and Great Britian … or America …” damn, this is difficult). We were talking about the experience of ‘deja vu’, and he suddenly said “Woah, that’s odd, the word ‘deja vu’ makes sense in French”. So for him, ‘deja vu’ was an English word. How are we supposed to get anything done if there are potentially 6 billion languages on the planet?

This connotation or rather the meaning of the word “End” is not new for me.It is often used in the similar context as above in my language , which is URDU. I would second you when you say ‘end speed’ is a descriptor and means ‘super fast’.

In my experience such slogons often construct the person as literate, educated, modern and well-to-do of course.

Best wishes,
Khan

It depends on the context and specific example, of course. I’ve just come across a similar example in a Tchibo-Shop in Dubai. Tchibo products there all have a German product name in largish print above an English product name below in smaller print – so, it’s easy to identify what is “German” and what is “English” in the Tchibo world. One product I looked at was identified as “Joghurt-to-go-Box” in German and as “Yoghurt Pot Carry Box” in English. The German term is clearly assembled from English elements (in addition to the fact that ‘joghurt’/’yoghurt’ has a Turkish etymology). Personally, without the product itself to look at, I would have found both the so-called German and the so-called English term quite incomprehensible. If you are curious, a ‘Joghurt-to-go-Box/Yoghurt Pot Carry Box’ is a plastic container for yoghurt plastic containers … Go figure!

Thanks for your excellent presentation. Beside the way you presented the materials ,there was a sweet smile on your lips from the first to the end . You impressed me .Thanks so much.

Best,
Banafsheh