Comments on: Marketing English as the global language https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/ Multilingualism, Intercultural communication, Consumerism, Globalization, Gender & Identity, Migration & Social Justice, Language & Tourism Sun, 04 May 2025 18:03:10 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Alicia Costa (English undergrad, Federal University of São Paulo) https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-114278 Sun, 04 May 2025 18:03:10 +0000 http://www.languageonthemove.com/?p=13415#comment-114278 This article is about how english as been spreading on Taiwan as an open door language to a world of globalization and how this put english as the only way to achieve the modern world.
I totally agree with the ideas in the text, because using the image of a famous and respect priest they create a validation for the argument that only english is the key to achieve the modern world, which it is a bad thing to spread in view of the fact that if we spread this idea, we are neglecting other languages, and putting only english as important. And nowadays we can attribute importance to other languages to enter the modern world as mandarin chinese, spanish and even portuguese, all those languages are spoken in a lot of countries but they insists on put only english import for globalization, and consequently helping the America increase as a major potency.

]]> By: Christine Paula Pedro https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-98040 Tue, 06 Dec 2022 14:28:11 +0000 http://www.languageonthemove.com/?p=13415#comment-98040 Indeed, the demand for English continues to grow, especially in the global workforce. Schools must keep up with globalization, which will open more career opportunities for their students.

]]> By: Dirk Westerduin https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-45540 Tue, 07 Oct 2014 11:34:28 +0000 http://www.languageonthemove.com/?p=13415#comment-45540 American English is becoming less and less dominant in Taiwanese society. At the time you wrote your PHD dissertation, American English was considered standard English in Taiwan indeed. Fortunately, this has changed and according to me will continue to change. I have taught English in Taiwan for 12 years. At several high schools, where I worked, the majority of foreign English teachers was non-American. At one famous English Language company, they hire English consultants from all over the world, including non native speakers. So the tendency is different from 10 years ago. But even then, at LTTC, the Language Testing and Training Center in Taipei, many instructors were from Europe, South Africa, New Zealand and Australia.

]]> By: Who profits from an early start in English? | Language on the Move https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-16567 Mon, 06 May 2013 00:22:06 +0000 http://www.languageonthemove.com/?p=13415#comment-16567 […] aim of an earlier start for English is assumed to lead to modernization and internationalization in Taiwan but before achieving this lofty ideal English creates an unequal relationship among the people in […]

]]> By: Jackie Chang https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-14219 Thu, 21 Feb 2013 00:47:47 +0000 http://www.languageonthemove.com/?p=13415#comment-14219 In reply to Kimie Takahashi 高橋君江.

Kimie San,

Congratulations on your new book!! I am very glad that your students found my post useful!! Hope to see you in Thailand!

]]> By: Kimie Takahashi 高橋君江 https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-14214 Wed, 20 Feb 2013 13:26:35 +0000 http://www.languageonthemove.com/?p=13415#comment-14214 Many of my students here read your post and found it useful for their project on an advertisement of an English language school in Thailand, one of the assignments they have to do in my course on intercultural communication. It is an excellent example of how to do an analysis and to write it up (you made my job easier, Jackie;-).

]]> By: Jackie Chang https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13905 Mon, 18 Feb 2013 12:28:20 +0000 http://www.languageonthemove.com/?p=13415#comment-13905 In reply to Dave Lucas (@davelucas).

Hi Dave,

Thank you for your comments. Interesting – one global tongue!

]]> By: Jackie Chang https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13904 Mon, 18 Feb 2013 12:21:43 +0000 http://www.languageonthemove.com/?p=13415#comment-13904 In reply to Sinjoro ENG.

Hi Sinjoro,

Thank you very much for your comments! Enjoyed reading – The last Lingua Franca by Dr. Nicholas Ostler – very interesting and insightful! Thank you very much.

]]> By: Jackie Chang https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13903 Mon, 18 Feb 2013 12:16:47 +0000 http://www.languageonthemove.com/?p=13415#comment-13903 In reply to Anju.

Hi Anju,

Glad that you found my post helpful! Good luck with your thesis!

]]> By: Jackie Chang https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13902 Mon, 18 Feb 2013 12:12:37 +0000 http://www.languageonthemove.com/?p=13415#comment-13902 In reply to Khan.

Hi Khan,

Thank you very much for your comments on my posts! FYI, the people in the commercial represent the larger society. Happy Chinese New Year!

]]> By: Jackie Chang https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13901 Mon, 18 Feb 2013 11:56:47 +0000 http://www.languageonthemove.com/?p=13415#comment-13901 In reply to Li Jia.

Hi Li Jia,

Gong Xi Fa Cai! just got back to work after Chinese New Year holiday! Thank you very much for your comments! 大師姐 – that’s interesting to me! Keep in touch!

]]> By: Dave Lucas (@davelucas) https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13892 Sat, 16 Feb 2013 18:03:47 +0000 http://www.languageonthemove.com/?p=13415#comment-13892 Hi Jackie!
I think that although English may not be spoken worldwide, it is one of the main languages of business. You and I may not see it happne in our own lifetimes, but someday, mark my words, there will be One Global Tongue!

http://davelucasmobile.wordpress.com/2013/02/16/someday-every-child-will-be-a-rosetta-stone/

]]> By: Li Jia https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13811 Wed, 13 Feb 2013 14:56:04 +0000 http://www.languageonthemove.com/?p=13415#comment-13811 Thanks for your post, Jackie (大师姐）！I’d love to read your posts, very inspiring! Expecting to read more…

]]> By: Khan https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13739 Sun, 10 Feb 2013 16:40:58 +0000 http://www.languageonthemove.com/?p=13415#comment-13739 Very interesting post and insightful analysis of the subject position in the text. Just a query about the representation of the people in the advert. Do they[ people in the text] represent the larger society or a select group?

Khan

]]> By: Anju https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13695 Fri, 08 Feb 2013 08:04:55 +0000 http://www.languageonthemove.com/?p=13415#comment-13695 After reading your PhD thesis I’ve looked forward to more analyses. Inspired by your thesis, I am now doing my MA thesis on how English is being commodified by Wall Street Institute in Thailand. This article has really helped me understand the process of analysis (being a newbie) and I can’t wait for your next blog!

]]> By: Sinjoro ENG https://languageonthemove.com/marketing-english-as-the-global-language-in-taiwan/#comment-13686 Fri, 08 Feb 2013 04:28:50 +0000 http://www.languageonthemove.com/?p=13415#comment-13686 Saluton, a nice piece of work. Here to share with the readers, if more parents are aware of the work of Dr Nicholas Ostler, The Last Lingua Franca http://www.guardian.co.uk/books/2010/dec/04/last-lingua-franca-ostler-review

Of course, BBC has openly admitted that more than 75% of the people in the world do not speak a word of English. http://www.bbc.co.uk/languages/guide/languages.shtml But alas, this info cannot be passed to the other parts of the world.

If as wise goverment, they would put Esperanto as the first foreign language in the learning process to capture the propaedeutic value of Esperanto and that might train more polyglots.

The poor children would have relearn another language when they grow up. How torturing it would be.

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