oxymoron – Language on the Move https://languageonthemove.com Multilingualism, Intercultural communication, Consumerism, Globalization, Gender & Identity, Migration & Social Justice, Language & Tourism Mon, 27 May 2019 23:53:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/languageonthemove.com/wp-content/uploads/2022/07/loading_logo.png?fit=32%2C32&ssl=1 oxymoron – Language on the Move https://languageonthemove.com 32 32 11150173 Ridiculous English signs https://languageonthemove.com/ridiculous-english-signs/ https://languageonthemove.com/ridiculous-english-signs/#comments Wed, 25 Nov 2009 18:55:23 +0000 http://www.languageonthemove.com/blog/?p=127 Ridiculous English signs

Ridiculous English signs

English speakers sometimes like to amuse themselves with ridiculous English signage from around the world. www.engrish.com is a typical example and I have to admit that there is some pretty hilarious stuff there. At the same time, I can’t help feeling that this kind of humor is adding insult to injury: first, we make the whole world speak English and then we laugh at how poorly they do it.

So, I thought we should institute a Ridiculous-English-Signs-Challenge on Language on the Move, where the joke is not at the expense of some poor speaker of English-as-an-additional-language whose English may not be quite perfect. Rather the joke on the Language on the Move Ridiculous-English-Signs-Challenge is at the expense of an English-speaker, quite possibly monolingual, whose English grammar is perfectly ok but who is meaning-challenged, quite possibly as a result of over-exposure to the language of marketing and management.

I’ll start the Language on the Move Ridiculous-English-Signs-Challenge with this sign from an Australian university. The writer/s must have thought that calling an establishment of this nature (a modest cafeteria with all the charm of a Soviet diner) “staff café” could bring the charge of un-Australian elitism against them and so, to guard against that terrible danger, modified “staff” with “everyone” and created this inadvertent oxymoron. It would have been enough to look around a bit to notice that this bright 21st century corporate-identity sign with the charming French accent on the e looks nothing but ridiculous in the dreary 1960s concrete blocks and mesh-wire fencing surrounding it.

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