Hi Ingrid, the answer is yes. Vietnamese people, even older generations, are big fans of football. From what I have known, basketball is another popular spectator sport; however, it is just ubiquitous among youngsters.

There are no puns or rhymes in the slogan, only a straightforward expression that goes straight to the point. The act of driving after a few drinks has never been associated with anything that emotional evoking before. To Vietnamese people, the word ‘tội ác’ is an extremely high-emotion word.
In Vietnam, driving after consuming alcohol is widely considered a norm. They tend to have several cups of beer or alcohol during breakfast and lunch before going to work or returning to the office after lunch. Finally, after many continuously heartbreaking incidents, that a movement has emerged to call for more attention to this issue.

Interesting findings in this study! I have always wondered why the textbook always neglect other cultures and religions and noticed how are they deigned to connect English language to British people only. Thanks for sharing

Thanks, Hana! Interesting idea that some cultures are more disposed towards slogans than others – how would you prove that empirically?

Thanks, Chocomilk! No doubt that a lingua franca has many benefits. Some slogans (and “Because you are worth it” is a great example) really are the poems, maxims and prayers of our time, and we live by them …

Thanks! Is football the most popular spectator sport in Vietnam?