Making Zhuang language visible

Why do some cities around the world have public signage in multiple languages? Is there a policy behind it, and who does this signage benefit? Is there any multilingual signage in the place where you live?

In this video, I discuss the example of bilingual signage in Nanning City, China. I ask who recognises the Zhuang language that’s found on some public signage there, and some of the varied responses which people – even Zhuang speakers – have had to it. Then I explain what this case study can tell us about multilingual signage policies more generally, and about language policy research. I hope this helps you teach Linguistics, or learn Linguistics, or even do your own ‘linguistic landscape’ research!

Related resources:

Grey, A. (2022). ‘How Standard Zhuang has Met with Market Forces’. Chapter 8 in Nicola McLelland and Hui Zhao (eds) Language Standardization and Language Variation in Multilingual Contexts: Asian Perspectives (#171, Multilingual Matters series). De Gruyter, pp163-182. (Full text available)

Grey, A. (2024) ‘Using A Lived Linguistic Landscape Approach for Socio-Legal Insight’, Frontiers of Socio-Legal Studies’ Methodological Musings Blog, Oxford Centre for Socio-Legal Studies.

‘Language rights in a changing China: Brynn Quick in Conversation with Alexandra Grey’ Language on the Move Podcast, New Books Network (1 January 2025)

Transcript:

[Opening screen shows text: Making Zhuang Language Visible, by Alexandra Grey and Kristen Martin, 2024.]

[Narrated by Alexandra Grey:] In 2004, the local government in Nanning, a city in South China, began adding the Zhuang language to street-name signage to preserve Zhuang cultural heritage. The Zhuang language, which originated thousands of years ago in this region, had largely been overshadowed by Putonghua, a standard form of Mandarin Chinese and the official language of China.

However, the public response to this initiative, including from Zhuang speakers, was not as positive as intended. In this video, I will share insights from my research in the 2010s on Zhuang language policy, including a case study of its implementation and reception in Nanning.

China officially recognises the minority group called the Zhuangzu, who have traditionally lived in south-central China, particularly in the Guangxi Zhuangzu Autonomous Region, where Nanning is the capital. There are millions of Zhuang speakers, but China has such a large national population that these Zhuang speakers constitute only a small minority.

The Zhuang language can hardly be read even by Zhuang speakers themselves. This is due to the inaccessibility of the Zhuang script; most people do not have access to formal or even informal ways of learning to read Zhuang. This has significant implications for the region’s linguistic landscape.

My research aimed to understand the impact of local language policy. I met with 63 Zhuang community leaders and Zhuang speakers for interviews, including interviews in which we walked and talked through the linguistic landscapes. I also found and analysed laws and policies about Zhuang language, from the national constitution down to local regulations. One important set of regulations were interim provisions introduced in 2004 and formalised in 2013 through which the local government added Zhuang script to street signs in Nanning.

This script these street names used was a Romanised version of Zhuang using the Latin alphabet, and it was always accompanied by Putonghua in both Chinese characters and its own alphabetic, Romanised form. The Zhuang script, which uses letters identical to English and also identical to Romanised Putonghua except for the additional letter ‘V’, was never displayed alone and was always in smaller font on the street name signs. In some cases, the signs contained additional information about nearby streets, but only in Putonghua.

In the broader linguistic landscape, these Zhuang street names were a visual whisper. Most public writing in Nanning is in Putonghua, with occasional English. Only a few public institutions, like the regional museum and library, have prominent bilingual signage that includes Zhuang. Otherwise, Zhuang is absent from common public texts such as road directions, commercial signage, transport maps, and safety notices.

From the community’s perspective, this new bilingual signage caused confusion. Newspaper reports from 2009 indicated Zhuang language was mistaken for misspelled Putonghua, leading to complaints. In my interviews, even some Zhuang speakers had been unaware of any Zhuang script in their environment, often mistaking it for English or Putonghua until it was pointed out to them, or until they started learning to read Zhuang as young adults, if they had that opportunity. Some were not aware that the Zhuang language could be written at all:

[Interview excerpt in Chinese dubbed in English by Kristen Martin]

A university student interviewee: Because it is Pinyin script, no one pays it any regard, they can’t read it. In the recent past, people even thought it was English or [Putonghua] Pinyin, something of that nature, but it is not Pinyin, so they could not conceive of it being Zhuang script. 

Interviewer: Right. 

Another university student interviewee: To look at, it looks the same as English, I think.

In my article, I argue that the invisibility of the Zhuang script is partly because people need to learn to read it, even if they speak Zhuang. My research, which includes reports and census data in addition to the interviews, shows that access to learning Zhuang literacy is very low. Additionally, people are not accustomed to seeing Zhuang as a public language, or as a written language.

Why is this the case? Besides its limited presence in public spaces, Zhuang is also largely absent from educational settings and from the media. There was an irregular newspaper in Zhuang and a bilingual magazine in print when I began my study, but by the late 2010s, that magazine was only printed in Putonghua. This lack of exposure to written Zhuang in everyday life affects the recognition of written Zhuang, even when it is displayed in Nanning today.

Two key themes emerged from my participants’ reactions to Zhuang in the linguistic landscape. Some Zhuang people appreciated the Government’s effort to include and preserve their cultural heritage, but they doubted the policy’s effectiveness; since they couldn’t read the script themselves, they wondered how anyone else would learn anything about Zhuang language or culture from these bilingual signs. Others viewed the policy as tokenistic. They highlighted the lack of accessibility to the Zhuang script and the frequent errors in its display.

[Interview excerpt in Chinese dubbed in English by Kristen Martin]

Interviewer: But I’ve heard it’s often written wrongly.  

A community leader interviewee: That’s right, it’s often written wrong but no matter how erroneously those sorts of things are written there is no-one who can pick that out, because Guangxi people have no opportunity to receive a Zhuang script education; who can read and understand?

Another point of dissatisfaction was that the way Zhuang has been standardised, which has made it more similar to Han Chinese – more similar to Putonghua – which felt like a reminder of the marginalisation of Zhuang speaking people in Nanning.

[Interview excerpt in Chinese dubbed in English by Kristen Martin]

Another student interviewee: This Zhuang writing, frankly, this grammar is in my view a really erroneous usage. It’s completely Hanified Zhuang language. Our Zhuang script must have as its goal opposing that, Guangxi’s so-called Standard Zhuang, which is not endorsed. It doesn’t stick to the grammar of our mother tongue, so we feel relatively disgusted.

For these readers, the bilingual Zhuang street names in the landscape were a visual reminder of other aspects of Zhuang language policy that they felt did not adequately support the language.

[Interview excerpt in Chinese dubbed in English by Kristen Martin]

Interviewer: So, when you see those signs, what do you think?

A community leader interviewee: It’s simply a joke, to use Chinese it’s “to hang up a sheep’s head and sell it as dog meat”, so it’s on the façade, but in their hearts there is no respect.

These perspectives suggest that efforts to include minority languages in public spaces can be perceived as futile or even offensive if the community cannot engage with the script. The Zhuang case study highlights the importance of accessibility and education, not only display, when policies are aiming to support minority languages, but it also highlights the importance of policy responding to the habits and expectations about that language which people will have already developed from childhood onwards from the way they experience the language being absent or devalued in all sorts of places and activities. People bring those habits and expectations and value structures with them into the linguistic landscape.

Broadening our perspective from Nanning to consider the policies for marginalised or minority languages in general, this case study challenges two common assumptions about display policies.

First, there’s the assumption that displaying a minority language increases its visibility in the linguistic landscape.

[Screen shows text: Is the Zhuang language on display in public actually visible as Zhuang?]

Second, there’s the belief that when a powerful entity, like the government, includes a minority language in public spaces, this symbolises the inclusion and valorisation of the speakers of that language, or more broadly the people who share that linguistic heritage.

[Screen shows text: Does the display of Zhuang language symbolise the inclusion of Zhuang speakers?]

These assumptions are foundational in linguistic landscape research, but this study encourages us to question them. The findings suggest that public display policies need to be integrated with other language policies to be effective. In the case of Zhuang, literacy and script policies undermined the efficacy of Zhuang language displays, making them almost invisible.

[Closing screen shows text:

Making Zhuang Language Visible, produced by Ed Media Team at the University of Technology Sydney, 2024.

Narrated by Dr Alexandra Grey.

Interviews dubbed by Kristen Martin.

Script by Alexandra Grey and Kristen Martin, based on Grey (2021) Full text

Thanks to Dr Laura Smith-Khan for content consultation.

Thanks to Wei Baocheng for singing his translation of the song ‘Gaeu Heux Faex’ into Zhuang, from Qiao Yu and Lei Zhengbang’s 藤缠树. Full rendition at: https://m.youtube.com/watch?v=WO0-biO5xJI ]