advertising – Page 2 – Language on the Move

Language at work

Language in the catfish war

Language in the catfish war I’ve just read False Economy and in addition to learning many new intriguing things about economic history, I’ve also learnt that the catfish war, was,…

Ingrid PillerNovember 13, 2010

Linguistic landscapes

نام های تجاریِ نویسه گردان

Persian version of my blog post about transliterated brand names Translated by Setareh Felfelian (ستاره فلفلیان) London Dairy ad on a building in Abu Dhabi, UAE Igloo ad on truck…

Ingrid PillerAugust 12, 2010

Linguistic landscapes

Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for…

Ingrid PillerMay 19, 2010

Linguistic landscapes

Banal nationalism for breakfast

Installment #5 in the mini-series on multilingual signage Signage not only appears in public space. Through our consumption of all kinds of products, we bring a multiplicity of signs into…

Ingrid PillerMay 15, 2010

Linguistic landscapes

On the fine line between humour and racism

The supermarkets of Germany are the site of a more sinister example of multilingual diversity marketing. The pictured chip packet leaps off the shelf with its mix of German, English…

Emily FarrellJanuary 18, 2010

Linguistic landscapes

Transliterated brand names

London Dairy ad on a building in Abu Dhabi, UAE Igloo ad on truck in Abu Dhabi, UAE I’ve just come across a 2006 University of South Africa MA thesis investigating…

Ingrid PillerJanuary 15, 2010

Language at work

Multilingual diversity marketing

As the UAE is still abuzz with the opening of the Burj Khalifa, I thought a post to mark the occasion might be in order. Seeing that I’m blogging on…

Ingrid PillerJanuary 10, 2010

Linguistic landscapes

Ridiculous English signs

Ridiculous English signs English speakers sometimes like to amuse themselves with ridiculous English signage from around the world. www.engrish.com is a typical example and I have to admit that there…

Ingrid PillerNovember 26, 2009

Linguistic landscapes

Halloween Mystery

This chocolate wrapper turned up in my child’s trick-or-treat bag and now we don’t know which language Prestÿ is! Anyone out there who can help? One dad in our trick-or-treating…

Ingrid PillerNovember 2, 2009

Language in the catfish war

نام های تجاریِ نویسه گردان

French – the brand

Banal nationalism for breakfast

On the fine line between humour and racism

Transliterated brand names

Multilingual diversity marketing

Ridiculous English signs

Halloween Mystery

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