Marketing – Language on the Move

Toiletological English

Toiletological English Can you guess what kind of product the following text is promoting? Your well-being is close to our heart rail&fresh areas are bright and friendly and leave nothing…

Ingrid PillerOctober 6, 2011

English as a global language

انگلیسی، آن نا-زبان

Persian version of my blog post about English as the non-language of globalization. Translated by Niloufar Behrooz (نیلوفر بهروز) (نوشتار شماره ٢ در مجموعه نوشتار های کوتاه درباره ی…

Ingrid PillerFebruary 7, 2011

Language at work

Language in the catfish war

Language in the catfish war I’ve just read False Economy and in addition to learning many new intriguing things about economic history, I’ve also learnt that the catfish war, was,…

Ingrid PillerNovember 13, 2010

Linguistic landscapes

Banal multilingualism

As someone who is concerned about Australia’s monolingual mindset and the damage it does to individuals and our society as a whole, I probably should have been pleased to discover…

Ingrid PillerJune 17, 2010

Linguistic landscapes

Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for…

Ingrid PillerMay 19, 2010

Linguistic landscapes

Banal nationalism for breakfast

Installment #5 in the mini-series on multilingual signage Signage not only appears in public space. Through our consumption of all kinds of products, we bring a multiplicity of signs into…

Ingrid PillerMay 15, 2010

Linguistic landscapes

English, the non-language

Installment #2 in the mini-series on multilingual signage Much of the signage that can be found in contemporary public spaces is commercial. It is a form of advertising, and language…

Ingrid PillerApril 29, 2010

Linguistic landscapes

On the fine line between humour and racism

The supermarkets of Germany are the site of a more sinister example of multilingual diversity marketing. The pictured chip packet leaps off the shelf with its mix of German, English…

Emily FarrellJanuary 18, 2010

Linguistic landscapes

Ridiculous English signs

Ridiculous English signs English speakers sometimes like to amuse themselves with ridiculous English signage from around the world. www.engrish.com is a typical example and I have to admit that there…

Ingrid PillerNovember 26, 2009

Linguistic landscapes

Halloween Mystery

This chocolate wrapper turned up in my child’s trick-or-treat bag and now we don’t know which language Prestÿ is! Anyone out there who can help? One dad in our trick-or-treating…

Ingrid PillerNovember 2, 2009

انگلیسی، آن نا-زبان

Language in the catfish war

Banal multilingualism

French – the brand

Banal nationalism for breakfast

English, the non-language

On the fine line between humour and racism

Ridiculous English signs

Halloween Mystery

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